And if I can help first-time founders of early-stage startups get that part right, I should, yes? And much of this magic is about bridging the gap between product and marketing. When that connection magnetizes, magic happens. Substack is a blessing for those of us who want to read and write from a deeper part of our brain.Īfter 20+ years in marketing, most of it in startups, I have accumulated a lot of knowledge and experience around how to align the essence of what a founder envisions with the essence of a problem that a customer experiences. There is a shocking lack of good content for early-stage founders in the areas I specialize in: Positioning, brand, and GTM strategy. Many of us are tired of clickbaity, listicle-type content that is all too common on the Internet and causes more harm than good. Thank you, Jonathan Widawski, Russ Heddleston Larson Stair, DeVaris Brown, Aran Khanna, and Gilles Bertaux, for subscribing and supporting me! □□ □ I’m starting a substack newsletter First Impression dedicated to supporting founders, marketers, and operators of early-stage startups.
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June 2023
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